ABOUT

I'm a creative leader and strategist with a nasty copywriting habit.

I've managed, art directed, and written for every kind of brand, from multinational corporations to burgeoning passion projects.

I'd love to help tell your story.

Skillset

Branding & Strategy

I help brands figure out who they are. Then I help them be it. For my clients, I drink the kool aid, listening to their goals and helping them develop a brand vision based on market data. When managing brands, I collaborate with designers while holding client values as our absolute guiding light, ensuring an extraordinary brand that is consistent, relatable, and exciting, ultimately building engagement and trust over the long haul.

Writing & Communication

I studied creative writing, so naturally, I cut my teeth in the service industry, where I learned the value of a "yes, chef" over a five page essay. My communication is consistent and efficient, so my teammates and clients can trust me to say what needs to be said when it needs saying. When I'm not writing emails or slack messages, I'm weaving stories – through brand messaging guides, commercial scripts, or billboard slogans.

Leadership & Production

I'm a big sister with a classic case of first-child syndrome. I'm honest, communicative, and industrious. I'm personable and curious, yet grounded and meticulous. I learn with and from my colleagues and clients, and believe in the power of building a collaborative team that feels not just empowered to succeed, but hungry to win.